In 2015, beautifulPB started PB Counts, an annual neighborhood traffic count conducted by volunteers and community members in the western central area of Pacific Beach. It is the only community-led traffic count conducted regularly in San Diego County, and one of the few that consistently tracks all modes of transportation.
PB Counts provide critical information about how people travel in Pacific Beach, allowing beautifulPB to more effectively advocate for key improvements to our roadways and other transportation infrastructure.