About beautifulPB

beautifulPB is a 100% volunteer, public non-profit charity formed by a group of PB residents, businesses, and property owners who are collaborating with the local community to create a sustainably beautiful Pacific Beach. We are working to implement a number of community projects and programs that will bring us closer to realizing a Pacific Beach EcoDistrict by creating a replicable model to be used in all neighborhoods in our city. We believe that when we prioritize positive outcomes in equity, resilience, and climate protection we build vibrant, thriving places where all can work, live and play. Within Pacific Beach lies the opportunity to design truly innovative, scalable solutions to some of the biggest challenges facing our neighborhood today: income, education and health disparities; blight and ecological degradation; the growing threat of climate change; and rapid urban growth.

The organic evolution of beautifulPB has governed the PB EcoDistrict formation of the (12) person Advisory Board, responsible for advising the PBEcoDistricts programming and certification through successful implementation of the beautifulPB Learning Center, PBPathways, PBCounts, PBUrban Gardens, PBParks, ConnectPB, Art in Place and PBMurals to name a few.      .

beautifulPB Board Members

Katie Matchett

Katie Matchett, President

Resident, Sustainable Communities Consultant

City Place Planning

Joe Bettles, Vice-President

Resident, Manager, Kono’s Cafe / Master’s Student, School of Global Policy and Strategy, UC San Diego


Matthew Winter

Resident, PB Town Council, Community Project Architect

LPA Design Studios


Chris Olson

Resident, Citizen Community Planner / Healthy Communities


Paula Gandolfo

Resident, Community Garden Coordinator

Pacific Beach Planning Group

Robert Kunysz

Robert “RJ” Kunysz

Resident, LEED Accredited Professional: Building Design, Construction, Operations and Management


Rick Menolez

Rick Menolez

Resident, Realtor, Community Relations and Fund Raising

Dwell Well Realty


Paul Viani

Resident, Events and Fund Raising

Qualcomm up until 2018

beautifulPB Board Advisors

Lorrie Blackard Friet

Lorrie Blackard Friet

Public Art

The Wave Painter


Nicole Burgess

Bicycle Advisor

City of San Diego, Bicycle Advisory Committee

Danielle Buttacavoli

SD AIA Committee on the Environment, Community Project Planner

BNIM Architects


Nicolas Marinello

Communication and Media


Devon Muto

Resident, Land Use and Environmental Planner

ICF International

Andrea Sanchez

Andrea Sanchez

Community Outreach

Universal Essentials


John Shannon

Community Outreach


Steven Victor

Regulatory and Ethics

Steven L. Victor Law

Austin Landow

Information Technology Specialist

Bazinga! Solutions